UltriTrade is the new name for the Ultrimax trade account, created to make it clearer, simpler, and more valuable for professional paint shops and finishing businesses across the UK & Ireland.
If you were previously a Ultrimax trade customer, nothing changes in terms of quality, service, or support. What has changed is the way the trade offering is presented. Ultritrade now clearly represents exclusive trade access, benefits and tailored solutions designed specifically for professionals.
Whether you’re an existing trade customer or considering opening a trade account for the first time, this is your introduction to Ultritrade and what it means for your business.
Same Trusted Support, Clearer Trade Focus
Built on 50+ years of industry experience, UltriTrade represents a dedicated trade-only offering with pricing, products and Total Paint Shop Support specifically designed for trade professionals.
Whether you’re an existing trade customer or considering opening a trade account for the first time, this is your introduction to UltriTrade and the impact it can have on your business.
Trade-Only Access to Practical, Professional Products
An UltriTrade account gives professionals access to a comprehensive range of products and services available through Ultrimax, designed to support efficient, high-quality finishing across paint shops, workshops, and industrial applications.
With over 50 years of industry experience, Ultrimax supplies a diverse portfolio of coatings, from water-based wood finishes to professional-grade primers and topcoats, alongside essential consumables that keep operations running smoothly, including abrasives, spray booth filters, masking materials, personal protective equipment, and a wide range of paint shop essentials.
Supported by expert technical knowledge and reliable supply, UltriTrade helps professionals maintain consistency, improve efficiency, and achieve dependable results on the shop floor.
Helping Trade Customers Meet Compliance and Safety Standards
With the increase focus on health, safety and environmental regulations within paint shops, UltriTrade supports trade customers with products and guidance that align with modern industry expectations.
UltriTrade account holders have access to expert product advice and compliant finishing solutions that support safer work environments and responsible processes. In addition, we can make customers dedicated favourite lists making it easy to reorder frequently used or preferred products and streamline day to day purchasing.
Need help choosing compliant products for your operation? Speak to our technical team today.
More Than an Account – A Trade Partnership
An Ultritrade account is more than just access to products. It’s a partnership offering:
• Credit accounts (Terms & conditions apply)
• Expert technical support
• Industry-focused customer service
• Access to innovative, efficiency-driven finishing solutions
The aim is simple: to help trade customers work smarter, safer, and more profitably.
Based in the UK or Ireland and interested in opening an UltriTrade account? Click here to apply now.