The coatings and finishing industry is no stranger to volatility, but the pressures building across global supply chains right now are exceptional. Ongoing and escalating conflicts in the Middle East have sent shockwaves through international freight networks, pushing shipping and logistics costs sharply higher while driving raw material prices upward and causing intermittent shortages that are now being felt across our sector.
Absorbing the pressure - for as long as we could
At Ultrimax, our first instinct has always been to protect our customers. For months, we have worked hard to absorb the mounting cost increases internally, shielding your margins from the full force of market turbulence. It is a commitment we are proud of, and one we do not walk away from lightly.
However, certain product lines have now experienced cost increases of up to 30%, and with further volatility anticipated in the weeks and months ahead, continuing to hold pricing at previous levels is no longer sustainable. As new stock arrives at these elevated landing costs, we must reflect this reality in our pricing in order to maintain the availability, quality, and service levels you depend on.
Key information:
- Cost increases seen up to 30% on some product lines
- Immediately effective, as new stock arrives
- Cause: Middle East conflict & freight disruption
What this means for you
Pricing will now reflect the current landing costs of raw materials as new stock is received. We want to be clear: this is not a blanket across-the-board change applied overnight. Adjustments are being made product by product as new inventory comes in, and we are committed to keeping you informed every step of the way.
At the point of ordering, our team will communicate any relevant pricing changes in real time. We believe transparency matters, particularly in periods of uncertainty like this one, and we will never leave you guessing about what you are paying or why.
Need to plan ahead? Our team is available right now to help you forecast your requirements and project timelines, so you can order strategically and minimise the impact of pricing fluctuations on your upcoming work.
Our commitment remains unchanged
Circumstances change. Our priorities do not. Ultrimax exists to support your business with high-quality products, reliable stock availability, and expert technical service. That does not waver in difficult times if anything, it matters more.
We are deeply grateful for your understanding and your continued loyalty. If you have questions about specific product lines, pricing, or how to plan your upcoming requirements, please do not hesitate to contact our customer service team directly. We are here to help.